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Great Britain, Victoria (1837-1901). Advertising Token, 3 Pence of the London newspaper “Lloyd's Weekly Newspaper”
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PLN125.00
- KOD: 4817279R
Great Britain, Victoria (1837-1901). Advertising Token, 3 Pence of the London newspaper “Lloyd's Weekly Newspaper”, Copper 30 mm, weight 10,20 g., Condition VG (VF)
Obverse: LLOYD'S WEEKLY NEWSPAPER THREE PENCE POST FREE / Reverse: PURCHASE NUMBER ONE OF LLOYD'S LAST NEW PENNY PUBLICATION
Similar specimen in collection: collections.museumsvictoria.com.au
These advertising tokens were produced by Lloyd's Weekly Newspaper between 1849 and 1860. Many pennies and half-pennies from the 19th century have stamps from this publication.
Founded by the British publisher Edward Lloyd (1815-1890), Lloyd's Weekly Newspaper was originally issued from 1842 as Lloyd's Illustrated London Newspaper, it initially sold for two pence, a third the sixpence cover price of its main rival the Illustrated London News. Lloyd had kept the price low by publishing the newspaper illegally without paying the required stamp duty, but after seven weeks was forced to relaunch the publication as Lloyd's Weekly London raising the price to threepence to cover the duty. It soon became one of Britain's first mass market newspapers. In 1849, it was renamed Lloyd's Weekly Newspaper, providing an earliest likely date for these tokens. By 1853, circulation had reached 90,000 copies a week. In 1860 Lloyd dropped the price back to one penny and circulation rose to 500,000 copies by 1872. In 1896, six years after Lloyd's death, it became the first newspaper to regularly sell one million copies an issue. Lloyd spent large amounts of time and money promoting the newspaper, with one of his ploys being to pay his staff in coins stamped with the publications name, although this practise was later declared to be illegal under the Coinage Act 1861.
source: collections.museumsvictoria.com.au
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Great Britain, Victoria (1837-1901). Advertising Token, 3 Pence of the London newspaper “Lloyd's Weekly Newspaper”, Copper 30 mm, weight 10,20 g., Condition VG (VF)
Obverse: LLOYD'S WEEKLY NEWSPAPER THREE PENCE POST FREE / Reverse: PURCHASE NUMBER ONE OF LLOYD'S LAST NEW PENNY PUBLICATION
Similar specimen in collection: collections.museumsvictoria.com.au
These advertising tokens were produced by Lloyd's Weekly Newspaper between 1849 and 1860. Many pennies and half-pennies from the 19th century have stamps from this publication.